Background
Creating an Emphatic Personal Brand Breast Surgery
Background
Dr. Ritu Khare is one of the UAE’s most experienced breast surgeons practicing for the past 19 years. It was a big and precise task to represent her experience and her contribution to healthcare. We have to maintain her dignity, and the influence she holds as a breast surgeon.
We not only have to be creative but to be sensitive, humble, and empathetic to all those suffering from cancer and to provide a safe space that establishes trust, and positivity.
The Challenge
The Challenge
We were addressing a grim and serious topic, which sometimes tends to be taboo too. The challenge was to make this grim topic become approachable and to create imagery for the doctor and the brand as someone knowledgeable yet a friend you can confide in.
We had to establish her as a breast surgeon who is rooting for all and creates a healthy space where they can ask for, receive help, and begin their safe cancer-free journey.
The Solution
The Solution
Branding - Website - Photoshoot
We used colors that are soothing and represent feminism to deliver a message of a welcoming and healthy space. With a friendly color palette and soothing design, we created a holistic and welcoming brand identity.
And the same purpose was translated into the website, which had to cover a vast array of information in a reader-friendly way, that showcased the wide experience of Dr. Ritu and her expert team. We designed a website that has a cheerful, and refreshing look that delivers the empathetic, kind, and welcoming nature of the doctors.
