Background
Creating a Fresh Unique Identity - Feri Unique
Background
The creative team at Brand Tribe enthusiastically partnered, with Feri Unique, to create a distinguish visual identity and digital assets of the brand.
Feri Unique is the curator of uniquely stylish brands, with the vision of bringing exclusive and trend-setting fashion to the style-savvy streets of the Middle East. They were entering the market with signature brand #VDR, a trendy designer streetwear brand, present in 20 countries.
The Challenge
The Challenge
To create a trendy yet corporate brand identity for Feri Unique which is distinct from its signature brand. To strike a fine balance between corporate imagery and consumer-friendly appeal.
Our approach was to create a friendly yet premium fashion aesthetic for the brand.The Solution
The Solution
As per the vision, we created an identity that was modern and stylish. The sophisticated color palette added to the premium and classy appeal. And the cursive fonts gave it that “youthful energy”, and the extra edge.
The website was also developed on the same vision, with a clean UI and elegant design. The colorful personality of the signature brand #VDR was showcased beautifully on the website, through its custom design. The same minimal and stylish design language was carried forward in all its pages, giving it a holistic look.
