Background
Designing something Delicious - Pizza Express
Background
Working with the international food brand - PizzaExpress was a delightful and delicious experience. Born in 1965, with a vision to create ‘A World Made Happier' by Pizza, it surely made the process happier!!
As part of their corporate branding process, the brief was to design their corporate brochures in an informative yet engaging way to keep new employees stay connected to the brand’s core values.
The Challenge
The Challenge
With big brands come big challenges and more creative solutions. The key challenge was to infuse fun in a verbose brochure and to keep the employees stay engaged in their path of training and learning.
We had to maintain their happy, and cheerful identity through our creatives, and visual language that can spark joy in the employees and connect with them.
The Solution
The Solution
We visualized, we created, and we delivered a brand brochure, that spoke to the readers, in the brand voice.
The training manuals were balanced with the right dose of visuals and graphics, to break the monotony of text. Yet not overpowering the core purpose of the manual - to learn and record the journey of their training. We kept the subtle touch of their history and modern culture while designing every element.
As they serve their customers with delicious taste and amazing experience, our team made sure to manage it the same way.
