Background
Building a Firm Foundation - Virtual Key
Background
Virtual Key is a UAE-based Management Consultants Company dedicated to creating business solutions in UAE and India.
Brand Tribe worked as a branding, marketing, and creative partner for bringing the brand to life. The key task at hand was to bring the client’s vision of a new business entity to life with energy, sleek visual impact and digital identity.
The Challenge
The Challenge
As with Virtual Key projects - the starting point was understanding their work, their services, and their ideal brand voice.
The prime challenge was to cut through the clutter of business entities and make the category of HR solutions visually interesting and build credibility for a new entity, through professional imagery.
The Solution
The Solution
With Virtual Key, it becomes essential to build a solid foundation, to create an unsurpassable and distinguishable brand identity. Establishing a brand requires precision, creativity, and knowledge, and grasping it all, our team excelled in their job. We designed the branding in alignment with the company's culture, and vision, and supported it with the right digital and marketing communications assets.
Branding - Stationary - Web Design & Development - Brochure Design
For the Brand identity we used a strong and bold color palette of black and gold. And used the graphical element of ‘key” to highlight their strength and message of opening the doors to business solutions.
For a service provider, the website is a digital showcase of their portfolio of services and to build credibility. Keeping this in mind we kept it strong and modern with a professional design, and easy navigation. And continued the same theme with the marketing brochure. Aesthetic, clean and impactful. Perfectly aligned with their brand values.
Result
Result
Magic happens when intent meets action. And with this perfect alignment of the client’s vision and our team’s execution, the final result was the perfect amalgamation of business objectives, strategy, and creativity.
The result was a holistic marketing kit for the brand, which gave it a launchpad for all its future expansions.