Background

Crafting a Luxurious Presence - Carat Craft

Background

Carat Craft Jewelry is a distinguished 18-carat jewelry brand based in Dubai, known for its exquisite craftsmanship and luxurious designs.

The Brand Tribe revamped Carat Craft Jewelry’s digital presence through social media content creation, influencer marketing, newsletters, and professional photography and videography.

The Challenge

The Challenge

The main challenge was the absence of clear social media guidelines and planning.

The primary challenge was the lack of a brand mood board and social media guidelines. Before we began managing Carat Craft Jewelry's social media, there was an opportunity to enhance and unify their brand image online.

Vision

Vision

The Solution

The Solutions

Social Media Management: We developed a cohesive strategy, created a content calendar, and enhanced the social media grid with visually appealing posts that aligned with the brand’s luxurious image. We designed the branding in alignment with the company's culture, and vision, and supported it with the right digital and marketing communications assets.

Social Media - Influencer Marketing - Newsletter - Brochure Design - Content Craetion/strong>

Professional Photography and Videography: Conducted high-quality photoshoots and video productions to showcase the intricate details of the jewelry, providing versatile content for multiple platforms. Content Creation and Newsletters: Crafted engaging and informative newsletters to keep customers updated and connected, and created high-quality content that reflected the brand’s elegance and craftsmanship.