Valentine’s Day – A battleground for your Affection

Valentine's Day, a day synonymous with love, romance, and all things heart-shaped has a history that might surprise you. What began as a somber tale of forbidden love and martyrdom has evolved into a multi-billion-dollar marketing extravaganza....

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Your Fingers Tell a Story: Exploring the Magic of Haptic Branding

Your Fingers Tell a Story: Exploring the Magic of Haptic Branding

Your Fingers Tell a Story: Exploring the Magic of Haptic BrandingHave you ever picked up a product and felt an instant connection, as if it whispered a story through your fingertips? Have you seen the loving caress bestowed by your wife on her...

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How to Navigate Cancel Culture in the Social Media Era

How to Navigate Cancel Culture in the Social Media Era

How to Navigate Cancel Culture in the Social Media Era Cancel culture, a phenomenon born in the digital age has become an influential force shaping discourse on social...

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Ephemeral Content: A Dynamic Approach in Digital Marketing

Ephemeral Content: A Dynamic Approach in Digital Marketing

Ephemeral Content: A Dynamic Approach in Digital MarketingEphemeral content, a brief and engaging form of digital content, has emerged as a key player in the ever-evolving landscape of digital marketing. Short-lived and often shared on popular...

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Why Recency Bias Can Sabotage Your Branding – The Brand Tribe

Why Recency Bias Can Sabotage Your Branding – The Brand Tribe

Have you ever experienced that you're at the edge of your seat, eyes glued to the screen as a movie begins with a jaw-dropping action sequence? Explosions, car chases, and heart-pounding suspense have you thinking, "This is the best movie...

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How to utilize Marketing Analytics for Effective Marketing?

How to utilize Marketing Analytics for Effective Marketing?

How to use marketing analytics to create a more effective marketing strategy? In the fast-paced and data-driven marketing landscape, harnessing the power of marketing analytics has become an indispensable tool for crafting a winning marketing...

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The Psychology of Consumer Behavior

The Psychology of Consumer Behavior

 Ever thought about why we buy one brand, or a product and not another? Many will come up with the idea that the product is more logical, reliable, and needful for us, and there could be a list for that. But for a moment ask yourself, is...

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The Impact of Emotional Branding

The Impact of Emotional Branding

Today we watched Titanic, and as always at the end scene, our whole team was crying. We never understood why this happens every time and how simply a movie can make us feel this much. But you know when something has the power to invoke emotions...

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Unlocking Success: The Importance of Performance Marketing in Driving Results

Unlocking Success: The Importance of Performance Marketing in Driving Results

Unlocking Success: The Importance of Performance Marketing in Driving Results Introduction:In today's hyperconnected world, businesses face fierce competition when it...

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Is Chat GPT worth the hype?

Is Chat GPT worth the hype?

IS CHAT GPT WORTH THE HYPE? A state-of-the-art language model is OpenAI's ChatGPT, sometimes referred to as the Generative Pre-Training Transformer. It is a useful tool...

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