With the whole world locked up in homes, the only way out to reach your near & dear ones is virtually through any social media platform.
The use of social media has seen an enormous rise during these tough times. No doubt, social media has always been a great influencer and helps in connecting with your customer base in a creative way. Therefore, it is an integral part of any digital marketing strategy.
Moreover, few social media campaigns have taken the internet by storm due to its creativity and uniqueness. According to Global Social Media Stats, there are almost 4.48 billion active social media users which account for 57% of the total global population. These numbers in themselves show the power of social media.
Social media has turned to be a space for learning, sharing skills, art, campaigns, connecting with people, and much more. This has led social media to impact huge people and an opportunity for marketers. Many businesses, companies bring out powerful social media campaigns to bring a positive impact to them.
Here we’re sharing Best Social media campaigns in 2021 to keep you updated –
GALAXY Chocolate launches women’s empowerment anthem with Anghami–
Galaxy chocolate launches women’s empowerment anthem #IChoose made by Arab women, for Arab women in partnership with Anghami. It is the first legal music streaming platform and digital distribution company in the MENA region.
Know more about the campaign - Source
Girl Up, released a powerful video called “Today We Rise”, -
Girl Up gender equality and leadership initiative from the UN released a powerful video. The short film launched with the tagline, “When one girl rises, all-girls rise. “It was created to glorify the unmeasurable impact of the first female, Black, and South Asian American to hold the title Vice President.
This video strengthens women's empowerment and highlights its need and importance. This social media campaign emerges out to be one of the powerful campaigns in 2021.
Know more about the campaign - Source
In this social media campaign, TikTok inspired its users to get involved with Euro 2020. Under this, the football fans on social media were presented with footage of famous players, creating humorous and playful results and encouraging users to ‘join the world’s biggest line-up.
This provides an opportunity for TikTok users to be more creative with their posts. The #EURO2020 hashtag includes public football challenges, the best bits of match footage, viral memes, and much more.
Know more - Source
McDonald’s “Iconic Days” Social media campaign –
The McDonald’s Germany “Iconic Days” shared Instagram stories throughout the day, corresponding each time with a popular item.
This campaign is created by TBWA-owned German agency Heimat, by connecting specific McDonald’s products to hours throughout the day. Each product is dropped out of a white background, with the outlines then filled with illustrations of sunrises, sunsets, starry nights, and more.
Know more - Source
TikTok and World Suicide prevention month –
TikTok in this World Suicide prevention month took mental health well-being to next level. Its campaigns provide additional resources for self-care, a Dedicated guide on eating disorders with a commitment to the extent of its resources, search interventions, and much more.
Social media campaigns MENA must promote mental and emotional well-being at this time and TikTok expresses it this way.
Know more - Source
M&S – Nothing Neutral About It –
Image source
This is another powerful campaign launched by M&S to mark the expansion of its lingerie range to include more inclusive nude colors and sizes for all women.
This brand creates a 2-minute film, several shorter looping videos about the creation of a new range, featuring interviews with designers. This video shows how wearing neutral colors make them feel empowered.
This social media campaign balances emotions, comfort, and empowerment and emerges with powerful, and exciting videos to attract their audience.
Know more - Source
After the government announced code-breaker and computer visionary Alan Turing was to be featured on the next £50 note, Snapchat celebrated with its in-app AR experiences for Pride month. This campaign was named ‘Pride of Britain’ to highlight and reflect on Turing’s ground-breaking work and his sexuality.
If you haven’t used it, then you must check it out. The lens requires the audience to scan newly circulated banknotes to start their experience. The quotes, features on the note become highlighted before the dials of his famed WW2 Bombe machine begin to appear. At the end an animated image of the entire in the colors of Pride Flag.
This campaign promotes equality for the LGBTQ community and their contribution. It not only helps brands to increase engagement but also creates a friendly and open environment for the users.
With popularity, we can drive to a conclusion that people love causes and stand with them. They want to feel & connect. Personalized brand experiences, a story behind the success of a brand, helping people in some or other cause can bring you in the limelight.
Are you ready for the next viral campaign? If not, we can do it for you.